75 Hard and Live Hard programs. The programs are designed to develop mental toughness through a series of physical and mental challenges. 75 Hard ● 75 Hard is a program created to develop mental toughness, not a fitness challenge. It requires zero deviation or compromise. If any part of the program is missed, the participant must start over from day one. ● The program includes five critical tasks: ○ Choose a diet that aligns with personal goals and stick to it with no cheat meals or alcohol. ○ Drink one gallon of water every day. ○ Complete two 45-minute workouts each day, one of which must be outdoors. The workouts cannot be consecutive. ○ Read 10 pages of a non-fiction book each day for personal or professional growth. ○ Take a progress picture every day. ● The program is based on an honor system, and participants must have integrity. ● The program has helped many people develop discipline, self-worth, fortitude, grit, self-control, self-esteem, and confidence. ● It is designed to help people develop the skills to execute consistently. ● The program is not a “baby step” program, and it is meant to be hard. ● It is scalable and can be done by anyone regardless of their current fitness level. ● The program is designed to be the equivalent of an Iron Man for the brain. Live Hard ● The Live Hard program is a year-long mental development program that includes 75 Hard as its first part. It is comprised of four parts: ○ 75 Hard ○ Phase 1 ○ Phase 2 ○ Phase 3 ● The program is designed to help people develop skills that will help them succeed at whatever they do, not just fitness. ● It emphasizes the development of skills such as confidence, grit, self-belief, fortitude, endurance, and perseverance. Phase 1 ● Phase 1 includes the same elements as 75 Hard. ● It also adds three extra aspects: ○ Three additional critical tasks on a power list that help participants move toward their goals. ○ 10 minutes of active visualization to help turn dreams into goals. ○ A five-minute cold shower every day. Phase 2 ● Phase 2 is the same as 75 Hard but with one difference. ● Participants must wait 30 days between the end of Phase 1 and the beginning of Phase 2. This is designed to test the participant’s ability to hold themselves accountable without a rigid structure. Phase 3 ● Phase 3 must be completed during the last 30 days leading up to the anniversary of when 75 Hard was started. ● It includes the five elements of 75 Hard and the cold shower from phase 1. ● It also includes: ○ A daily random act of kindness. ○ Talking to a stranger and having a full conversation. ● If a participant fails during phase 3, they fail the entire year of Live Hard. Additional Information ● The program is designed to be repeated yearly. ● The most difficult choice should always be chosen in this program. ● If a participant has to ask if something counts, it doesn’t count. ● There is a 75 Hard app that can be used to track progress. ● The book, “75 Hard”, can be purchased to give a more comprehensive understanding of the program. The speaker emphasizes that this program is designed to help people develop mental toughness and become the best version of themselves.